Why Use Digital Media in your Marketing Strategy

Digital media is a very broad term and it can include videos, graphics, and photos, but the real trick behind using digital media effectively is being creative in how you use it.  In this blog, we will go over why it is important to use digital media in your marketing strategy. However, before we get cover that, here is a list of creative uses of digital media:

• • Time Lapse
• • Animated GIF
• • Stop Motion
• • Photo Painting
• • Light Painting
• • 2.5D Parallax Effect (Moving Photo)
• • Animation
• • 360 Degree Video

1. Cost-Effective

Digital media can offer a cost-effective solution to help not only your social media, but also your website and e-blasts. Digital marketing is all about standing out from the competition, and with more creative digital media, you will be able to do so! You won’t have to buy ads or sponsors for your posts if people naturally share it. 

2. Increase Social Media Engagement

Your audience will be more likely to share and engage with your digital media if it is creative and clever. Instead of using a photo of a product you sell in a social media post, use an animated GIF or a photo with a 2.5D Parallax Effect. If the post catches their eye and makes them click through it, then you have captured their attention and they are more likely to engage with your content. Increased engagement with your audience leads not only to more exposure, but also to more interaction through shares and comments.

3. Content Reusability

One of the biggest benefits behind digital media is its reusability! If you create an animated GIF for Twitter, you can reuse that digital media in other ways. You can turn it into an e-blast banner, post it to other social media accounts, or add it to your website in a blog post! The reusability is as limitless as your imagination.

4. Personalization

Personalization in your digital media lets you portray your company however you want in the eyes of your audience. If you want to seem team-oriented, then you can create a time-lapse video of your employees working in the office together to solve a problem or complete a task. However you choose to portray yourself or your company through digital media, your audience will get a more intimate insight into what you stand for. 

Hopefully, you learned why you should use digital media in your marketing strategy! Here at Camera Drop, we specialize in camera gear that helps you to take the perfect photo/video! Visit our store to see what we have to offer!